Privacy Policy

The Website (from now on "Website" or "Site") is owned by Traction Keys SRL, a legal entity with a registered office in Bucharest, Romania, registered with the Trade Register Office under number J40/17044/2022, with TIN 46749278 (from now on "Company"), processes your personal data.

Personal data within the meaning of this document means any information relating to an identified or identifiable natural person - a person who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, identification number, location data, online identifiers, or to one or more factors specific to his or her physical, physiological, genetic, mental, economic, cultural or social identity.

The purpose of this document is to inform you about the technical and organizational measures we take and your rights regarding processing personal data. We undertake to use our best efforts to process this data in compliance with the applicable law and in accordance with the provisions of Regulation (EU) 2016/679 on the protection of individuals concerning the processing of personal data ("General Data Protection Regulation" or "GDPR").


Through the website, we collect and process the following categories of personal data in the following situations:

● The IP address of the device you are using, the type of internet browser you are using, and the date and time you access the website when you access it;

● Information in the form of cookies and similar technologies when visiting the website;

● Information such as first and last name, and e-mail address, when you choose to provide it to us;



We process your data in accordance with the General Data Protection Regulation exclusively for the following purposes:

● To provide you with the Website, with all its functionalities and its full content;

● To improve your experience in using the Website;

● To promote the content of the Website;

● In order to fulfill our contractual obligations to you, undertaken through the Website;

● To prevent and detect security threats, fraud, or other criminal activity;

● To create and manage your account as appropriate

● To inform you about orders placed on the Website, as appropriate;

● To ensure that you can subscribe to the Newsletter as appropriate;



The collection and processing of your data will always be carried out in accordance with the applicable legislation in force, based on one or more of the following grounds:

We have your consent to process your data - Your consent is a legal basis for collecting, storing, and using your personal data. Where, under applicable law, the processing of certain special categories of personal data requires your express prior consent, we will only process data with your express prior consent;

Our legal obligations require data processing - The collection and processing of personal data may be necessary for the fulfillment of legal obligations imposed on us, for example, in relation to the protection against criminal activities and fraud or for the fulfillment of tax obligations.

We have a contractual obligation to you - The processing of your data will be necessary in the event that we enter into, amend and/or perform a contract with you via the Website;

There is a legitimate interest justifying the processing. In certain situations, the processing of your personal data may be necessary to satisfy either a public interest or a private interest of ours or third parties. When data processing is carried out in our legitimate interest, it will always be done with respect for your interests and/or fundamental rights and freedoms.

The processing is necessary to protect the vital interests of you or another natural person.

In cases where applicable legal provisions require your prior explicit consent for processing special categories of personal data, we will process such data only based on your prior explicit consent.


We make every effort to keep your personal data secure. To this end, we have implemented all appropriate technical and organizational measures in accordance with our internal procedures and the legislation in force regarding the storage, transmission, and access of personal data.


Your personal data is kept only as long as necessary in accordance with the purposes set out in this Privacy Policy and the storage periods required by applicable legal provisions.

You may at any time request and obtain, at your discretion, the deletion of your personal data.


In certain situations, we will transmit your personal data to our collaborators, maintaining control over them and using appropriate technical and organizational protection measures. We make every effort to ensure the integrity and security of your data also when it is transmitted to third parties/persons.

Your personal data will only be transmitted at your request or with your consent unless required by law.


Subscribing to the Newsletter can be done by registering your e-mail address, accepting the Terms and Conditions in advance, and agreeing to receive the newsletter.

At any time, you have the right to unsubscribe directly by means of the e-mail message you receive for this purpose.


  • The right to be informed

You have the right to know what data we process, how it is processed, the purpose and legal basis of its processing, and any other information concerning the processing of your personal data.

  • Right of access

You have the right to obtain confirmation from us that we are processing your personal data and the right to access it.

  • Right to rectification/completion of data

At your request, you have the right to have your personal data rectified or completed, as appropriate, whenever you consider them to be incorrect or incomplete.

  • The right to delete your data

At any time, you have the right to request and obtain the deletion of your personal data without undue delay ("right to be forgotten").

  • Right to data transfer/portability

At your express request, the data processed by us may be transferred either to you or to another controller indicated by you.

  • The right to oppose

You have the right to object to the processing of your personal data at any time and for any reason you consider appropriate. If you agree to exercise your right to object, we will immediately stop processing your data.

  • The right not to be subject to an individual decision taken by us

  • The right to report violations of your rights to the authorities.

Any violation of your rights can be reported to the National Authority for the Supervision of Personal Data Processing (ANPC).


For any reported irregularities, questions, or uncertainties, as well as to exercise any of the rights listed above, please do not hesitate to contact us by sending a request either to our e-mail address,, or by post or courier to Clucerului 55, Bucharest .