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About Us

Finding Inspiration in Every Turn

At Traction Keys we believe in finding inspiration at every turn and supporting startups with all the needed resources to succeed.
From industry insights, tools, solutions, marketing, and sales to networking opportunities, we've got you covered. 

Our Founder

Poza Gabriel LinkedIn.jpeg
  • LinkedIn

Gabriel Pana


Gabriel has over 15 years of sales experience in companies like Erste (Banking), Oracle, Honeywell (Tech), UiPath (Tech Startup), and more.


He was the first man on the ground for UiPath in EMEA and US, opening the first global offices and partnerships for the company back in 2016 - 2017. He retired from UiPath in 2022 as SVP of Sales - Global Key Accounts & Strategic Engagement, looking to help other startups scale to a level similar to UiPath.


He is now an active advisor and builder in a few startups - the ones worth mentioning now being Druid AI, Bright Spaces, Vatis Tech while building Traction Keys - Venture Studio and the companies within this Studio.

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