About us.
Finding Inspiration in Every Turn.

At Traction Keys we believe in finding inspiration at every turn and supporting startups with all the needed resources to succeed.
From industry insights, tools, solutions, marketing, and sales to networking opportunities, we've got you covered.

Meet Our Founder.

Gabriel Pana

Gabriel has over 15 years of sales experience in companies like Erste (Banking), Oracle, Honeywell (Tech), UiPath (Tech Startup), and more.

He was the first man on the ground for UiPath in EMEA and US, opening the first global offices and partnerships for the company back in 2016 - 2017. He retired from UiPath in 2022 as SVP of Sales - Global Key Accounts & Strategic Engagement, looking to help other startups scale to a level similar to UiPath.

He is now an active advisor and builder in a few startups - the ones worth mentioning now being Druid AI, Bright Spaces, Vatis Tech while building Traction Keys - Growth Agency and Startup Incubator.

Our Team.

We're not just a team; we're a powerhouse - a blend of over 20 ingenious minds spanning UI/UX design, content wizardry, and marketing prowess, not to mention our secret weapon, the growth hacking specialists. And who leads this dream team? None other than the visionaries below are charting our course to greatness!

Cristi Fonea

Chief Design Officer

Daria Dondea

Digital & Influencer Marketing

Andreea Iorga

Marketing Manager

Why Traction Keys?

"Our company was designed with a single goal in mind: to help founders achieve success. And that's how Traction Keys came to life."
Gabriel Pana, Traction Keys
We have established connections with angel networks and venture capital firms in Europe and the US to provide our clients with the highest level of support.
Our focus is on fostering a supportive environment for scaling businesses and ensuring the success of our clients.

So, if you're ready to join us on this exhilarating adventure of innovation and laughter, buckle up and get ready for an unforgettable ride with Traction Keys!

Core Values.
Expressed in everything.


Sending a message is the first step towards initiating a conversation that could lead to valuable insights, solutions, or collaborations. We're here to listen and respond promptly to your message, so don't hesitate to get in touch.


Our commitment to swift and efficient communication ensures that you'll hear from us shortly. Expect a timely follow-up as we prioritize your needs and inquiries.


Expect an interactive discussion as we explore solutions together, leading to a comprehensive proposal presentation that reflects our commitment to addressing your requirements effectively.


Embrace the opportunity to join forces and pool our expertise. Collaboration fosters creativity and propels us towards achieving mutual success. Let's embark on this journey together, leveraging our unique strengths to realize our collective vision.


"I started working with Gabriel to improve our Sales & Partner Strategy for mid and enterprise business. His innovative approach to growth and sales strategy has single-handedly has helped us expand our market reach and increase revenue faster while also reaching all the right tech and growth partners"
CEO of Vatis Tech
"We have a partnership based on mutual success - Publyo and Traction Keys. They reached out to get support on anything that had to do with publishing and now we collaborate nicely in many areas including SEO, Content and Publishing"
CEO of Publyo
"We owe our success to Traction Keys! Thanks to their incredible support and expertise in every area – from design to marketing, SEO, and sales – they transformed our vision into reality. They really took us from zero to success in no time, becoming a part of our success story!"
Chief of Design at Uinkits
"I have the pleasure of having Gabriel as one of our investors and also as a Sales & Growth Advisor. We've been working with Gabriel and the Traction Keys team to improve both our overall growth strategy and also our Marketing."
CEO at Bright Spaces