Blog | Traction Keys

Who opens the door - the brand or the salesperson

Introduction In a world where digital media is increasingly taking over traditional marketing methods, we need to ask ourselves who opens...

Selling on Value - a trick many should consider in StartUps.

Introduction As a founder, your job is to sell, and you'll need all the tricks in your arsenal if you want to survive. In today's world,...

How Marketing Influences Startup Growth

Marketing is like a megaphone for your startup’s voice! And sadly, not all startups realise the crucial role that marketing plays in...

INFOGRAPHIC - 7 Ideas for an Amazing Inbound Process

As a business owner, you know that attracting and converting leads is crucial to your success. But with so many tactics and strategies to...

Traits of New Sales Leaders (not what you'd normally check)

The note below is based on observing and interviewing more than 100 sales leaders from large to medium and small enterprises over the...

Focusing on Scaling Sales and 5W2H as major KPIs for early stage start-ups

Changing environment for Start-Ups The Start-Up environment has changed a lot in the past few years - while many investors and VCs...