How To Use Pain Point Marketing To Boost Your Sales

Let’s be honest, customers don’t buy just products; they want to buy solutions to their problems. Every purchase made by customers is made to solve a certain problem, such as reducing stress, feeling more confident, or saving time. 

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That’s why it’s important for brands to approach a pain point marketing approach, because it can determine the biggest challenges and problems of the target audience. This way, brands can come up with the perfect solution that can attract hundreds of new potential customers. 

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It seems pretty simple when you think about it; brands need to identify the pain points of their target audience. But how exactly can they understand the most important challenges?

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Pain point marketing represents a marketing strategy that understands the customers' challenges and focuses on creating brand messages that can address their problems. No more technical details integrated into the brand’s messages, because these are usually not so attractive for the target audience. 

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Instead, potential customers want to learn how a product or a service can significantly improve or solve their problems and issues. This way, the brand is much closer to its customers and becomes relevant in a market that only wants to increase sales. 

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You must wonder how to boost sales using a pain point marketing strategy.

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Well, it’s important to know that it is one of the most effective marketing strategies, because customers will feel understood, making them more likely to purchase your product or service. 

The first thing to do is to identify the customer’s pain points. 

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There are multiple ways to find out what exactly the customer’s challenges are, so let’s dive into them:

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Read online 

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Also known as social listening, this is probably the simplest way to find out what customers think about your market or industry. Read the reviews from competitors, and scroll through social media. Users tend to post their complaints online, so other users can join the conversation too. 

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Research on customers 

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Another effective way is to conduct interviews, surveys, or send feedback forms to find out directly from your customers about their problems. We can’t say if this is much more effective than social listening, because the reports can vary according to the industry or market.  

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Check the support team tickets

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Yeah, you can find some goldmines in the support team tickets, because this is the place where customers usually tend to tell their problems with your product or service. So, check these closely, and see what can be improved in order to offer the perfect customer experience. 

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Don’t forget the social media analytics

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The social media analytics can also be a useful source of information, because the analytics give you details about the blog posts, ads, and trending keywords that attract engagement. 

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After you have successfully determined the customer’s pain point, it’s important to learn how to use these details in order to create great messages that can attract certain target audiences.

The secret is to include empathy in your messages. Try to use words and a language that truly express your wish to solve people’s problems. Usually phrases such as “Are you tired of wasting time on…”, or “We know how frustrating it can be when…”. These phrases will instantly attract potential customers, making them interested in your products or services. 

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Also, make sure to be smooth when giving the solution. You don’t want to just describe the product’s functionalities; you also want to make potential customers understand how it can improve their experiences. 

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So, keep in mind that it’s so important to understand the customer’s pain points because this simple act can significantly improve your business success. Be prepared to find out the pain points you didn’t think existed, because customers are the most sincere, and they will certainly complain if something is wrong with your product or service. 

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Take your time to create the best messages for your brand, because the messages are one of the most important aspects in your marketing strategy. Test different versions and see which one fits best for your target audience. 

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