Top 10 AI Tools for Marketing Automation in 2026

People who work in marketing must indeed do a lot of things in a short time. And even if they have certain skills, it is usually a requirement to know other skills from different areas. 

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With the recent development of AI marketing tools, this job has become a lot easier because artificial intelligence technologies have created various tools that marketers can use to achieve marketing AI automation. 

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It’s important to understand that even small businesses that are looking for expansion or the largest enterprises that are looking to refine their marketing AI strategies have in common different AI marketing automation tools that reduce and make all the marketing processes easier while driving growth

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An AI marketing tool represents software that is powered by artificial intelligence and helps employees with various marketing-related tasks. But AI marketing doesn't just resume at content creation, but it’s important to focus on how AI is included in marketing. Artificial intelligence is present in tasks such as content optimization, ad enhancement, brand alignment, market research, and translation for multilingual campaigns. 

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So these AI marketing automation tools help marketers automate various repetitive tasks to face an increased focus on strategy and engagement with the target audience. 

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In this digital landscape, various marketers have experienced increased pressure to deliver very personalized and impactful content or campaigns. Without the existing automation tools, these demands can sometimes be overwhelming and can also lead to wasted resources and missed opportunities. 

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It’s important to mention that various tasks, such as segmenting audiences, analyzing data manually, or scheduling content and campaigns, are usually time-consuming tasks that are generally most likely to include errors. But more importantly, the deficit of time impacts the marketers’ ability to design and create personalized content, which represents a significant aspect of online conversion and engagement. 

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To address these issues, AI marketing tools will automate various repetitive tasks and also provide valuable insights. There are predictive analytics tools that can, for example, predict customer behavior very easily, which allows marketers to make decisions based on data and information. Also, chatbots can offer 24/7 support for different customer issues, and make sure that the user experience is always supported.

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If businesses decide to integrate even more of these marketing AI tools, they will be able to stay competitive and adapt to the changing demands of the modern marketing industry. 

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1. HubSpot Marketing Hub

HubSpot Marketing Hub represents software that offers various tools for blogging, SEO, social media, landing pages, web analytics, and others. It integrates artificial intelligence to offer different platform services for marketers. 

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HubSpot is able to enhance the collaboration between teams in order to boost campaign efficiency and facilitate marketing workflows. 

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Their services are available with a premium plan, which starts at about $50 per month, but they are also offering a free tier in order to make sure that this platform is the right one for the business's needs. 

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2. Salesforce Marketing Cloud 

This represents one of the AI marketing tools that has a cloud-based platform to automate different marketing tasks in multiple channels. Salesforce Marketing Cloud provides email, social media, SMS, content creation, and more, and is centered on providing smooth customer relationship management. 

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For marketing automation, this platform is able to influence customer segmentation and also has a personalized messaging capability in order to send targeted messages to multiple platforms. 

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Regarding their pricing management, in order to have a personalized price for your business, every entrepreneur must contact Salesforce Marketing Cloud. 

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3. SEMrush

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SEMrush represents an artificial intelligence-powered tool that is able to assist in marketing automation with SEO, PPC, content, social media, and competitive research. 

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Most marketers are using SEMrush in order to execute various keyword research and competitor analyses to improve the website’s content strategy and search engine optimization. So, this AI marketing automation tool can make content suggestions powered by artificial intelligence, offer social media content scheduling, and also provide a performance tracking option. 

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Their pricing plan starts from $129.95 a month and can increase as businesses add more options for their AI marketing automation. 

4. Drift 

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This represents probably one of the best AI tools for marketing and focuses on offering a conversational marketing platform using chatbots and also real-time communication with users. The Drift's key features include AI-powered chatbots, account-based marketing support, and email organizing. 

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Using this AI marketing automation tool, businesses can enhance customer interaction in real-time with personalized chats, and it represents an ideal tool for B2B companies that are most focused on lead generation. 

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It’s worth mentioning that a free plan is available for Drift, but users can also have premium options and features starting at $40 per month.

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5. Mailchimp 

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Mailchimp is a popular email marketing platform that successfully integrates artificial intelligence technology for enhanced automation. 

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Its key features are focused on providing predictive audience segmentation, A/B testing, and different personalized recommendations. 

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So, using Mailchimp as a marketing AI automation tool will make it very easy to make simplified email campaigns and also optimize audience engagement. This tool is perfect for small businesses and freelancers because it offers a free plan and the premium plan starts at $13 per month.

6. Marketo Engage by Adobe 

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Ideal for enterprises and large businesses, Marketo Engage represents a marketing tool that offers solutions for B2B and B2C marketing automation as part of the Adobe suite.

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Their services include lead scoring, content recommendations based on AI technology, advanced analytics records, and email campaign automation. 

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Also, Marketo Engage by Adobe suite can offer valuable insights about the customer's behavior and support lead strategies. 

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Their pricing plan is custom, meaning that it can depend very much on the business size and the business's needs or requirements. 

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7. Pipedrive 

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This marketing AI tool is a CRM platform focused on sales that offers powerful automation features and capabilities.

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Pipedrive is mainly focused on providing functionalities such as automated email follow-up, sales insights powered by artificial intelligence, and workflow automation in order to ensure a seamless customer journey. 

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Even though they do not offer a free plan for sales-focused businesses, their premium plan starts at $14.90 per month. 

8. ActiveCampaign

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This marketing tool is focused on offering a smooth customer experience along with email marketing and CRM insights. 

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So, its key features include automated email series, audience segmentation, and performance insights based on AI technology. 

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For small to medium businesses, these AI marketing tools can be helpful tools in order to create various personalized customer journeys and optimizing engagement rates.

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Their pricing plan starts at $29 per month. 

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9. Zoho Marketing Plus 

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Zoho Marketing Plus represents a marketing automation platform with an affordable price and full of useful features for businesses.

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They are focused on campaign automation, social media management, and also on offering AI-driven analytics, in order to simplify all the marketing efforts. 

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For the Zoho Marketing Plus features and functionalities, the pricing plans start at $24 per month. 

10. Jasper AI

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Probably one of the best AI tools for marketing, Jasper AI represents a content creation platform that uses AI technology to contribute to marketing copy generation.

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Jasper AI offers different features, such as AI-generated marketing copy, blog content, and email subject ideas, in order to save time allocated for content creation. 

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This marketing tool is perfect for content marketers and for creative teams, and its pricing starts at $49 in order to have access to all functionalities. 

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Even if it’s not yet a perfect tool that includes all of these functionalities, marketers and marketing businesses can use these tools together to facilitate their work and ensure that the output has the highest quality. 

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Each of these AI marketing automation tools offers special features that can help with various marketing tasks, such as improving the website ranking, handling AI social media accounts, or managing customers' experiences. 

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It’s important to understand that in the recent marketing industry, from small businesses to large enterprises, these automation tools are essential in order to remain competitive and keep up with the latest developments.

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