How to Write Blog Posts That Rank #1 on Google

Blogging is one of the most effective marketing strategies for content, due to the fact that it is integrated into your website and helps to keep the users and potential customers engaged. The blog content represents an important aspect that shouldn’t be neglected because this way you can attract more users from your target audience. 

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There are two factors that transform the blogging path of a website: consistency and frequency. These two factors, combined with high-quality content, will raise your website to the first search result in search engines such as Google. 

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If you know how to write a blog post, but are looking for tips and tricks on how to create posts that attract and keep users engaged in content, this article is perfect for you. In this article, you will learn how to create engaging blog posts and blog post examples in order to have the best Google SEO ranking for your website. 

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Google represents the biggest search engine globally, which is able to organize the worldwide information. While every day a large number of blog posts are published in this search engine, Google needs to have different factors and rules in order to determine which website or blog post should be in the top search results. 

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Firstly, Google represents a large database of content, and as with every database, it can take time to rank all the web pages and blog posts. I’m sure that you have often heard that search engine optimization requires time and patience before seeing results. 

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Let’s think, if all blog posts had an online ranking almost instantly, the search results would become an unstable environment, with blog posts changing their online ranking every hour. So, in order to maintain stability and provide a smooth user experience when searching, Google keeps this database pending. 

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Also known as the “sandbox period”, this happens mostly for the newly created websites, which did not have enough time to be reviewed. So, in order to rank your newly created website higher in search results, you need to create and post high-quality content for a couple of months before starting to crawl and index in Google. 

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• Choose a relevant topic 

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This represents an important factor when it comes to blog posts because their topics should be related in some way to the overall type of business that you have. So, in order to find relevant topics according to your business, you should look for what users are already searching for. You can use tools such as Google Keyword Planner to find the perfect topic for your blog post. 

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It is very simple to use and usually gives good topics that can easily attract users and potential customers to your website

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• Use The Appropriate Keywords 

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Maybe you don’t know, but the Google search engine is able to handle more than 99.000 search intents per second. With such impressive numbers, Google must know all your keywords in order to target the right audience for you. You can find relevant keywords in tools such as Google Trends and also in Google Keyword Planner. 

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After finding the perfect keywords that could be easily introduced in your blog posts, try to integrate them naturally to ensure a smooth reading experience. If you try and force the irrelevant keywords in your blog, you will see that users will not appreciate your content, and soon Google will rank your posts lower.

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• Write A Title That Can Easily Capture the User’s Attention

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Writing a higher quality without an engaging title can be a wasted effort because users will not click on your blog post if the title is not attractive. 

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The ideal blog title should have somewhere between 60 and 80 characters, while other sources believe that using 12 and 18 words will give a higher performance. 

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So, when you are creating the title, try to introduce the user to the blog’s topic, but use only simple words that will make the user interested in reading it. 

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• Include Relevant Links 

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SEO crosslinks, also known as internal links, represent those links that open other pages from your website. This way, you can link certain relevant keywords to related content.

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What is the purpose of these internal links? Well, they help raise the authority of your website, and at the same time keep the users on your website for a longer period of time. 

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On the other hand, you can also include external links because they can help in improving the SEO of your website. By including an external link, you can provide more value to your readers and show the search engine that you put extra effort into researching your blog post.

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• Integrate an attractive Call-to-Action

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Don’t forget to always include an attractive call-to-action in your blogs. Usually, the CTA invites the readers and the audience to take an action, such as a link or a website button that redirects them to an e-commerce page or booking an appointment. 

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Keep in mind that it’s important to follow these steps and tips in order to improve all your blog posts and rank higher on different search engines, including Google. Try to use the most relevant topics and keywords according to your website or business type, and think about what your audience would like to read about. 

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If you don’t see progress right away, remember that the Google database needs time to rank your blog and make it more visible. 

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