Mastering Google Analytics: Key Metrics to Track for Business Growth

If you have a website, you probably know how much of a game-changer monitoring its activity is. 

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You can have plenty of visitors, but if you don’t know who they are and what their behavior is, you could hold back business growth. 

Building a powerful brand takes a lot of internal analysis. That is where Google Analytics comes in handy! This business growth strategy is not to be left aside. To make the best out of it, you need to explore the metrics it provides.

Google Analytics is packed with helpful data. So much that it can become overwhelming. So, let’s get familiar with the most important metrics! Find what these indicators are and how to get the best insights from them.

1. Users

The Users metric in Google Analytics shows how many people visited your site during a specific time frame. It’s a great way to see how big your audience is getting. More users mean more reach! 

Keep an eye on how this number changes over time. You can track whether the number of visitors is growing, staying the same, or dropping. 

If the number is not increasing, don’t worry! It might be time to try something new. Growth starts with knowing where you stand. 

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2.  Sessions

The Session metric tracks the number of times people visit your website in a set period. Don’t confuse it with the Users metric! An individual can have multiple sessions if they visit your site multiple times.

A session starts when a person enters your site and ends after 30 minutes of inactivity. It can include multiple actions, like clicking around, making purchases, or just viewing a page.

Best use of this metric? It helps you figure out the traffic volume and frequency of your visits, giving insight into overall site activity.

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3. Traffic Acquisition

Want to know how people found your website? This is exactly the insight Google Analytics offers within its traffic sources report. 

Just head to Traffic Acquisition and you’ll see how much traffic you are getting and where it is coming from, whether your users come from Facebook or another site. 

Explore and spot which marketing channels are driving traffic!

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4. Bounce Rate

The Bounce Rate metric is also an indicator of sessions. But what’s the difference? Well, this one shows the percentage of non-engaging visitors. More specifically, those who entered your site and left it after less than 10 seconds, without any action, like clicking on a link or subscribing to the newsletter. 

This is very useful to see how captivating your page is. A high bounce rate means that the website needs a makeover. Likewise, a low bounce rate is like a warm hug for your website: users are sticking around. 

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5. Session Conversion Rate

Want to know how effective your marketing strategy is in driving conversions? A key metric to follow for business growth is the Session Conversion Rate. This shows the percentage of sessions that resulted in a Conversion.

To measure this right, you need to set your goals straight. What counts as a conversion in your case? - purchases, filling out a form, or maybe the download of a document?

Now that you have decided on this, also let Google know them. You have to create Events based on your goals, and he’ll do the rest of the job: showing you the Session Conversion Rate.

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6. Views Per User

This metric indicates the average number of pages each user views during a time frame. It is determined by the total number of users divided by the total number of views from that period.

Create engaging content that is hard to leave, if you want this number to be as high as possible!

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7. Engagement Rate

Curious about how engaged people are with your site? 

For a session to be considered engaged, a visit must last over 10 seconds, include two or more pages, or result in a conversion. You can even see the engagement rate of different channels. For that, go to Traffic Acquisition.

This metric shows how well your site grabs and keeps users’ attention. Focus on improving content that hooks them early!

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Contact us today to get a personalized quote for your business needs, and let’s start building the path to your next level of success together!