UX Design Tips for Business Growth

Usually, a poor web design can lead to frustration and sometimes anger from users when they are navigating through the business website. When a user considers that the navigation experience is not as good, they tend to abandon the website or app. 

It’s important to keep in mind that a good and complex UX design that is intuitive and easy to understand for users will always increase the conversion rate by up to 200%. So, in most cases, UX best practices are to focus on ensuring a smooth user experience that will further drive revenue growth and will significantly increase the chances of retaining more customers. 

Recently, UI UX design has become a popular subject included in business growth strategies, because it can directly influence customer satisfaction and user perception of the brand.

A good UX design for a website represents a complex process that aims to build products and services that are able to offer potential and actual users a smooth interaction along with a meaningful experience in order to maintain the long-term loyalty of the users. 

But in a simple definition, a smooth user experience design, which is able to keep all the elements of the web design easily understandable, represents the method of how a digital product or service works. 

If we are trying to see from a psychological standpoint, the design thinking process should be made with the idea that all the elements should look good from a visual perspective but they also need to handle various needs and desires of the target audience. 

The user experience design is not only about aesthetics but represents a strategic element that can have a significant impact on the key metric of the business. Here, a design tip can be the fact that it’s important to note that an effective UX design can be able to improve user retention by creating a seamless and intuitive interface in order to keep all the users engaged in content. 

Regarding the sales aspect, the UX design plays an important role in conversion rate optimization. Probably the most significant aspect is to use of various clear call-to-action messages in order to reduce the user abandonment rate on the website.

One of the design tips can be Amazon, which has focused on creating a smooth shopping experience by implementing various features such as one-click purchasing, along with intelligent recommendations based on previous purchasing behavior. 

Also, it should not be neglected the brand perception that can be made by creating an excellent UI UX design. So, a website or app design that can communicate professionalism and credibility can increase the website's business sales, but on the other hand, a user experience design that is poorly created will most likely do the opposite, reducing brand credibility. 

1. Understand your target audience's needs and desires 

This is maybe the most important UX best practice because businesses should have a deep understanding of the target audience and what exactly is needed from an effective UX design. All businesses should conduct user research in order to identify all the user’s pain points, preferences in content, and other expectations from the website or app. 

How can businesses achieve this? Through user interviews, creating detailed profiles of an ideal website or app user, including their challenges, behaviors, and goals. 

But also, businesses can use analytics tools such as Google Analytics or others in order to research data about the overall user interactions and experiences with different business websites. 

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2. Try to reduce the errors and ensure a smooth navigation experience  

A UX design that is poorly designed usually creates frustration and confusion among users, which eventually drives users away from the website or app. It’s important that all businesses make sure that the web design is well optimized, with simple elements and an easy-to-use interface, in order to reduce errors.

Also, by organizing the content in a hierarchical method, with logical groupings, users will find quickly their preferred products. 

Another UX best practice is to try to integrate breadcrumbs in the web design or app design in order to offer users an easy way back to the landing page. And probably the most important aspect is to minimize the clicks for an action. For example, purchase actions should be as few as possible steps to make sure that potential customers will actually buy the product effortlessly.

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3. Focus on mobile optimization 

Because most of the time, users are navigating websites and apps through their mobile devices, it’s important to dedicate some time to optimizing the platform for mobiles. So, the UX best practice is to make sure that the initial layout can be adapted without errors for different screen sizes.

For this design tip, make sure that the images can be compressed to be seen on smaller screens, and don’t forget to optimize the code to enhance the performance of the website or app. 

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4. Make sure to include clear Call to Action buttons 

This UX best practice is probably the most important element for a web design because it can guide users towards various actions such as purchasing, signing up for a form, or even contacting the business. Every business should make sure that it uses website UX design, phrases like “Get Started” or “ Claim your offer” and others in order to attract more leads.

But don’t forget to make sure that the CTA buttons are designed to be prominent and feature contrasting colors to easily stand out in the website or app design.

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5. Prioritize the visual hierarchy 

For this design tip, every business should understand that visual design is not just about the aesthetics of the overall web design or app design but is also about the power to guide users toward the most important content and pages on the platform. 

So, in order to achieve an efficient visual hierarchy, UI UX designers should use larger and bolder text to make the important information stand out from the other elements. In order to avoid clustering of the elements, try to balance the content with a large spacing to make sure that the website or app has a higher chance of readability.

And lastly, it’s crucial to keep a generally used font, colors, and button styles to ensure consistency throughout the design. 

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