5 Email Marketing Campaigns That Drive Conversions and Boost Engagement

Even though there are many other marketing strategies that seem to be more successful and effective in attracting new potential customers, email marketing remains one of the traditional strategies that will not be ignored in the next couple of years. 

Starting from the moment you open your phone in the morning to the last moments of using your phone before bed, email marketing is continuously trying to catch your attention with different valuable resources, discounts, and free products with purchase. 

Brands and companies are relying on the fact that users will open their email throughout the day, and will unconsciously admit the fact that they need that certain product. An email marketing strategy needs to be attractive and interesting to tempt users to open it as soon as they hit the notifications bar. 

Various email marketing tools can be used to step up your brand's marketing strategy, such as Mailchimp, HubSpot, and many others, but to use them for the intended purpose, you need to first find out some of the most successful email marketing campaigns and strategies that attract customers. 

You can use any email marketing platform, as long as your brand is collaborating better with one instead of another. Currently, the Mailchimp email marketing platform is probably the most popular, but there are a lot of other Mailchimp alternatives that are ready to increase your brand’s conversions and boost engagement.

Email marketing is indeed an important part of any brand’s strategy because with it, users will always be up to date with the latest product announcements or with the newest discounts. 

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1. Welcome Emails 

Probably the first interaction with your subscribers, Welcome Emails play an important role because they will determine the entire relationship with them. If some subscribers consider the welcome email to be too aggressive, they will probably avoid buying from your brand. 

So, in order to establish a trusting relationship between your brand and your subscribers, you need to know that it’s important to describe a little bit about the company, the most important values, and the company’s goals. 

To make sure that your welcome email will be opened straightforwardly, try to personalize the content with the subscriber's name, preferences, and recommendations according to their navigation behavior. 

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2. Exclusive Offers 

This email marketing type is probably the most popular and preferred by users because they are always interested when it comes to discounts and personalized offers. Let’s be honest, everyone loves a good discount, especially when they are debating whether to purchase something or not. 

So, using this email marketing strategy, brands and companies can easily attract new customers who are not determined to buy some products from the first interaction. 

In order to make sure that users will make the purchase decision fast, try and implement a sense of urgency using countdown timers or phrases that will encourage users to finalize their order fast.

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3. Abandoned Cart Emails 

Usually, customers will add different products to their cart, but will not finalize the order. It’s important to think about the possible elements or steps that can disturb their purchasing process and how you can improve them in order to make sure that more users will purchase your products. 

But the first thing to do is to send an email to remind them of their forgotten cart. Maybe they have an issue with the internet connection or just want to wait until they get home to see what they need. 

You can make this so much easier by just inserting a button that redirects them directly to their cart, in order to make the whole process so much easier and make sure that their orders will be finalized rapidly. 

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4. Post-purchase Emails 

This kind of email has the same importance as the other ones because users need to see that brands are grateful for their purchases. After someone finalizes their order, try to send an email that asks them to leave feedback. This way, you will build customer loyalty even after the purchase. 

What can you integrate into these emails? Well, make sure to show appreciation and offer something valuable, such as a discount for the next purchase or brand points to use in their next purchase. This way, you will make sure that if they like your products, they will come back for a second and third purchase using these advantages. 

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5. Testimonials & UGC

Do you know that potential customers tend to trust a brand that has a lot of reviews and social media UGC content? If you didn’t know already, users will first look up your brand online and on social media platforms to see if you are indeed a reliable brand.

Because more and more scams and low-quality products are advertised to be the perfect choice for users, they are currently trying to spend their money on things that have great quality and look exactly like the photos. 

So, if you send an email with different customer feedback, along with multiple social media videos from users, then potential customers will be more likely to purchase from you. 

Keep in mind that email marketing represents so much more than just sending promotions and personalized discounts. It is more about creating a strong relationship with your customers and offering something valuable that will ensure customer loyalty. 

Take your email marketing to the next level with these strategies and see how your brand will become more relevant to your target audience. 

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