5 Marketing Automation Tools Every Business Should Use for Maximum ROI

Because new marketers tend to have little to no time for all the marketing processes, such as posting on social media, scheduling blog posts, and creating and sending email marketing campaigns, they are desperately needing some marketing automation tools that can significantly streamline their marketing efforts and improve at the same time the quality of outcomes. 

You don’t need to have a big marketing agency to implement marketing automation tools, because usually, those smaller agencies tend to have the most time-consuming tasks due to the missing staff. 

Digital marketing automation represents the use of software and advanced technology to manage and analyze certain marketing tasks across digital platforms automatically. So, to ease certain marketing tasks, marketing automation sends emails for email marketing campaigns, posts on social media, analyzes and tracks leads, and performs many other tasks. 

The final goal of using digital marketing tools in your business is to save valuable time and money, boost the ROI, also known as return on investment, and improve customer engagement by offering a personalized message to a certain customer after they make a purchase or take a desired action. 

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Brands and businesses need to engage customers in multiple channels in order to make sure that their chances increase significantly. So now every business should be present and active on social media, email marketing, SMS notifications, and many more channels to make sure that the customer’s attention is captured. 

• Save time & resources: marketing automation tools will save a significant amount of money and time because marketers will spend less time scheduling posts and email marketing campaigns. Also, it allows marketing specialists to focus on more creative processes and tasks to make sure that their campaigns deliver the best performance results. 

• It delivers personalized messages & notifications: almost all marketing automation tools offer the option to create and deliver personalized messages for users after they take a desired action, such as subscribing to a newsletter or reading a certain article. This allows businesses to create a stronger relationship with their customers. 

• Increases the ROI (return on investment): because they reduce repetitive tasks and optimize marketing campaigns, marketing automation tools will eventually provide better results with significantly less effort. 

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1. HubSpot 

Probably one of the most popular marketing automation platforms for businesses, the HubSpot marketing automation platform represents a good choice because it features an intuitive UI that every marketer can use. 

With a base of more than 73,400 marketers that use HubSpot, this marketing automation platform has various features content creation, content optimization, social media, and email marketing tools, which can significantly help marketers in their creation process. 

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2. HootSuite 

Another great marketing automation platform, HootSuite, helps marketers and brands monitor engagement in real-time, schedule their social media posts, and analyze the performance records in different channels and platforms directly in one interface. 

You can use HootSuite to manage multiple business accounts, keep track of brands mentioned in comments and other online posts, or access the records in order to measure post performance. 

You can integrate HootSuite with different social media platforms such as Instagram, Facebook, LinkedIn, TikTok, and even X (formerly known as Twitter). 

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3. Mailchimp 

Perfect for email marketing automation, Mailchimp is used by most small and medium brands and businesses because it offers a simple interface in order to create, send, and analyze email marketing campaigns.

Mailchimp offers different types of personalization and segmentation features in order to send the right email to the right customer according to their website actions. 

To make things easier for everyone, this email marketing automation platform offers pre-made templates to streamline the email marketing creation process.

4. ActiveCampaign

Probably the most versatile marketing automation platform, ActiveCampaigns includes CRM, email marketing, and automation directly in a single platform in order to be chosen the those businesses who aim to create very personalized customer experiences. 

It represents a valuable tool to have in your business portfolio because it features an advanced automation workflow and third-party integration. It is compatible with more than 250 apps, and offers marketers the chance to send automated emails and follow-up messages to a divided contact list.

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5. Omnisend 

This marketing automation platform is more focused on providing services for e-commerce brands because it makes it easier to create SMS and email marketing campaigns. 

Using Omnisend, brands have the chance to send personalized messages, which is believed to have a significant impact on customer retention and sales. This marketing automation tool can be easily integrated into e-commerce platforms such as Shopify or WooCommerce in order to keep track of all campaigns much easily. 

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