Google My Business: How to Use Google Business Profile Manager?

Google Business Profile represents a free-to-use tool that offers the opportunity for companies to reveal important information about their business and also associate with various customers using other Google products, such as Google Maps or Google Search. 

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It’s important to know that it’s very easy to create a Google My Business profile, and it can have a significant impact on your business because many users and potential customers can see your important details. 

When a user is searching for a certain company or business on the Google search engine, besides the traditional search results that Google provides, they will be able to see a sidebar, often on the right side of the screen, that shows some of the most important info about that business, such as name, hours of operation, location, and much more. So, Google My Business Profile Manager allows owners to manage their presence online in Google as well as Maps.  

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This represents probably the best way to increase significantly your online visibility because the sidebar will be the first thing that users see when they are searching on Google. This is also how you can check your analytics.

Usually, the Google My Business Profile is available for businesses that have a real physical location, such as restaurants, salons, fitness centers, or shops. Also, businesses that offer different services, such as house cleaning, electrical maintenance, or plumbing, can open their own Google My Business profile because they can link their service to the office location. 

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It’s important to know that online companies that don’t have a physical location or businesses such as vacation homes or pop-up shops, are not able to create a GBP. 

Creating your GMB profile has never been easier, because all you have to do is type in the important details about your business, or details that customers might want to know when searching for a company. 

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1. Sign in to your Google Account 

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In order to display your business info, you must first have a Google account. Don’t worry if you don’t have one because you can create an account anytime, free, without charges. 

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2. Log in to your Google My Business Profile

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After successfully logging into the main Google Account, open the Google Business Profile Manager in order to create your profile. In the top right part of the screen, you will be able to see a blue “Manage now” button that will redirect you to your business profile. 

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3. Type in your Business Details 

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Write all the required information, such as name, phone number, and address. This way, the customers will have all the important details in case they want to reach out to you. 

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4. Select Your Business Type 

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It’s important to choose your business type because it represents a crucial ranking factor and has the power to attract visibility towards your company. Keep in mind that after you choose the main category, Google My Business lets you choose up to 9 secondary categories in order to filter the visibility even more.

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5. Add The Company’s Address 

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You must type in a physical address to let customers know where they can visit you. 

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6. Confirm and verify your business information 

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After typing in all the details, Google will send a verification code to the email address that you provided. Enter the code received and verify that you really own that business. 

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7. Complete The Additional Profile Fields 

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After completing these simple steps, you are ready to start and add extra details to enhance your profile and make it more attractive in users’ eyes, such as photos and videos, or create a business description to impress potential customers. 

The increased visibility is indeed an important advantage, but it’s not the only main benefit that your business can have after making a GMB profile. Using Google My Business, your company can have:

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• A more targeted audience reach, because you can define the exact service area and type in other categories to find the most relevant customer base. 

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• An in-depth understanding of customer behavior is essential because you will be able to see what the user’s intentions are and how you can reach them. 

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• A monitored performance, based on the customers’ reviews, can help you notice the effectiveness of your business. 
• An overall more SEO optimized business.

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Keep in mind that Google My Business Profile can take your business to the next level and be a significant help for your visibility in search results. 

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Contact us today to get a personalized quote for your business needs, and let’s start building the path to your next level of success together!